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Strategic Management of Market Niches Ocvirk 1st ed. 2018 edition
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Strategic Management of Market Niches
Ocvirk
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches.
231 pages, 43 Illustrations, black and white; IX, 231 p. 43 illus.
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