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Das „Emotionale Markenerlebnis“ zur Starkung der Markenbindung: Eine emotions- und gedachtnispsychologische Konstrukt- und Skalenentwicklung Dirk Fischer 1. Aufl. 2018 edition
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Das „Emotionale Markenerlebnis“ zur Starkung der Markenbindung: Eine emotions- und gedachtnispsychologische Konstrukt- und Skalenentwicklung
Dirk Fischer
324 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de marzo de 2018 |
| ISBN13 | 9783658209872 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 295 |
| Dimensiones | 150 × 209 × 21 mm · 426 g |
| Lengua | Alemán |
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