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Advances in Advertising Research IX 1st ed. 2018 edition
Advances in Advertising Research IX
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
353 pages, 35 Illustrations, black and white; XII, 353 p. 35 illus.
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