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Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically - Management for Professionals Sascha Sturze 1st ed. 2022 edition
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Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically - Management for Professionals
Sascha Sturze
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
115 pages, 1 Illustrations, black and white; XVII, 115 p. 1 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 2022 |
| ISBN13 | 9783658380526 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 115 |
| Dimensiones | 246 × 163 × 14 mm · 332 g |
| Lengua | Inglés |
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