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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level Hans-Wilhelm Eckert 1st ed. 2022 edition
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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
Hans-Wilhelm Eckert
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.
138 pages, 1 Illustrations, black and white; XIV, 138 p. 1 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de noviembre de 2022 |
| ISBN13 | 9783658385545 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 138 |
| Dimensiones | 210 × 147 × 11 mm · 208 g |
| Lengua | Inglés |
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