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Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice Thomas Kohne
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Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice
Thomas Kohne
This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. The application-oriented presentation, the latest legal framework and market developments as well as marketing highlights from insurance companies contribute to the necessary practical relevance.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de octubre de 2026 |
| ISBN13 | 9783658473471 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 568 |
| Dimensiones | 150 × 220 × 10 mm · 1,11 kg |
| Lengua | Alemán |
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