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Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization - BestMasters Laura Hannemann
Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization - BestMasters
Laura Hannemann
Marketing analytics offers opportunities to address common issues in lead generation, lead scoring, and lead nurturing through data insights. Nevertheless, the extent of data-driven decision-making varies in practice, and the academic literature on marketing analytics in B2B lead management remains fragmented.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de febrero de 2026 |
| ISBN13 | 9783658509583 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 106 |
| Dimensiones | 150 × 220 × 10 mm · 158 g |
| Lengua | Alemán |