Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory - Ingo Schulz-Schaeffer - Libros - Springer Fachmedien Wiesbaden - 9783658522872 - 26 de enero de 2027
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Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory

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The connection between purchase and donation, between consumption and commitment, is thus established by the fact that supporters act as consumers on the one hand, but on the other hand associate a deeper meaning with the object of consumption, which motivates them to engage more strongly with this object than with ‘normal’ products.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Pendiente de lanzamiento 26 de enero de 2027
ISBN13 9783658522872
Editores Springer Fachmedien Wiesbaden
Páginas 290
Dimensiones 150 × 220 × 10 mm   ·   581 g   (Peso (estimado))

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