A. Valarmathi

Impact of Advertisement on Jewel Purchase Decisions A. Valarmathi

This is a authoritative textbook designed to meet the requirements of students of Management,commerce, scholars and other professional courses . It is serves both as a learner's text and a practitioner's guide. Salient features 1. Today?s customers consider jewellery shopping as a tedious task rather than a pleasurable shopping experience. 2. Increased the buying power of women and the choice of variety in the products. 3. Impact on the customers, influencing them towards purchase on varieties.