Internationalization of Professional Services: Differences Between Exporter and Non-exporter of Engineering Consultancy Services - Anomitra Chakravarty - Libros - LAP LAMBERT Academic Publishing - 9783659214325 - 16 de agosto de 2012
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Internationalization of Professional Services: Differences Between Exporter and Non-exporter of Engineering Consultancy Services


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Professional services have become important in today's globalized business scenario and are growing much faster than manufacturing and other service industries in most countries. Research on internationalization of professional services does not reflect the industry's important position in global business. This book empirically examines major differences between exporters and non-exporters of knowledge intensive & people centered professional service like engineering consultancy. This will help managers and policy makers to understand the impediments that must be overcome to encourage more professional service firms to enter foreign markets. This book also examines principal export motivations and various external support systems that may enable consultancy firms to market their services in the international arena.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 16 de agosto de 2012
ISBN13 9783659214325
Editores LAP LAMBERT Academic Publishing
Páginas 228
Dimensiones 150 × 13 × 226 mm   ·   340 g
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