Anatoliy Kozikov

Umnye Imitatory: Kak, Povtoryaya Opyt Drugikh Kompaniy, Poluchit' Prochnye Konkurentnye Preimushchestva Anatoliy Kozikov Russian edition

V rabote privodyatsya svedeniya o shirokom rasprostranenii imitatsii i tekh konkurentnykh preimushchestvakh, kotorye ona pozvolyaet formirovat' (v t.ch. na primere farmatsevticheskoy otrasli). Otstaivaetsya pozitsiya, chto, nesmotrya na otchetlivuyu nedootsenku fenomena imitatsii ekonomicheskoy naukoy, on lezhit v osnove tselogo ryada konkurentnykh strategiy, aktivno ispol'zuemykh kak rossiyskimi, tak i zarubezhnymi firmami. Otdel'no issleduetsya kharakteristika imitatsii v usloviyakh rossiyskoy ekonomiki. Monografiya rasskazyvaet, vo-pervykh, o shirokom rasprostranenii zaimstvovaniy v Rossii, vo-vtorykh, o vozmozhnosti primeneniya imitatsii v tselyakh dogonyayushchego razvitiya v usloviyakh modernizatsii otechestvennoy ekonomiki, v-tret'ikh, o tom, chto, primenyaya imitatsiyu, bol'shoe kolichestvo rossiyskikh kompaniy dobivayutsya uspekha v biznese.