Nermine Atteya

Conflict Management: Strategies, Tactics, and Tools for Marketing and Sales Nermine Atteya

The conflict between the Marketing and sales functions have been existing for a long period of time and has a negative effect on the daily performance of their personnel,supervisors and managers. However, this book provides the Marketing and Sales managers, top managers, and decision makers with the most up-to-date, state of the art, enriched with the Management, Business, Marketing and Sales Consulting and Training expertise, the Conflict Management Strategies, Tools, Tactics, and techniques. The Conflict Management: Strategies, Tools, and Tactics is a great effort to put an end to this continual and endless conflict between the Marketing and Sales, from an empirical study including the experience of multinational companies, a Consulting expertise of 26 years, and a creative tool to use.