Evgeniy Baykov

Strategicheskoe Upravlenie Predpriyatiyami V Usloviyakh Nestabil'nosti: Strategii. Plany. Dorozhnye Karty Evgeniy Baykov Russian edition

Strategicheskoe upravlenie v rynochnoy ekonomike vsegda kharakterizuetsya nestabil'nost'yu: dinamichnost'yu izmeneniy na rynke, smenoy zaprosov potrebiteley, vozrastaniem konkurentsii, poyavleniem novykh, zachastuyu sovershenno neozhidannykh vozmozhnostey dlya biznesa i t.d. V svyazi s etim v monografii analiziruyutsya strategicheskie faktory vneshney i vnutrenney sredy, obuslovlivayushchie nestabil'nost' deyatel'nosti predpriyatiy v rynochnoy ekonomike. Opredelena spetsifika proyavleniya faktorov nestabil'nosti na razlichnykh etapakh strategicheskogo upravleniya. Vyyavleny osobennosti primeneniya strategiy korporativnogo, delovogo i funktsional'nogo urovney v usloviyakh nestabil'noy sredy. Rassmotreny protsessy strategicheskogo planirovaniya i realizatsii strategiy v usloviyakh nestabil'nosti. Osoboe vnimanie udeleno dorozhnomu kartirovaniyu kak innovatsionnomu instrumentu strategicheskogo planirovaniya. Obosnovana neobkhodimost' sozdaniya sistemy upravleniya v chrezvychaynykh situatsiyakh. Monografiya mozhet byt' rekomendovana rukovoditelyam i top-menedzheram predpriyatiy promyshlennosti i sotsial'no-kul'turnoy sfery, spetsialistam, rabotayushchim nad dissertatsionnymi issledovaniyami, prepodavatelyam vysshikh uchebnykh zavedeniy, nauchnym rabotnikam.