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Exploring Consumer Preferences Towards Fast Food Industry, Delhi,india Gaurav Kalra
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Exploring Consumer Preferences Towards Fast Food Industry, Delhi,india
Gaurav Kalra
The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi, India.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de marzo de 2014 |
| ISBN13 | 9783659311635 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 52 |
| Dimensiones | 150 × 3 × 226 mm · 96 g |
| Lengua | Alemán |
