Isha Mehta

Consumer Perception About Chinese Goods: a Look into the Indian Consumer's Mindset About Chinese Goods and Their Comparison with Indian Counterparts Isha Mehta

?Products made in China? has been an important issue in the world economy for a while. Chinese products seem to have sceptical quality and prices. Besides this, the awareness drive against fake products is also affecting the perception of Chinese products. This book helps to derive answers to various questions and helps in - ? To study Indian consumer perception about Chinese goods. ? To study attitude of Indian consumers about the Chinese goods whether its positive or negative. ? To try and derive out how youth and other age group can contribute to purchases. ? To analyse various issues prevailing in the society regarding Chinese products.