Bashiru Akande Lasisi

New Paradigm for Nollywood Bashiru Akande Lasisi

New Paradigm for Nollywood takes you straight into the heart of Africa where the Nigerian film industry popularly known as Nollywood is blossoming in leaps and bound. This third largest market for home movies after Hollywood and Bollywood; is fast becoming a household name in different parts of the world but not without myriads of developmental challenges. This book intimates readers with the good, the bad and the ugly in Nollywood and articulates Enter-Educate concept as a new strategic approach to film production which can facilitate social responsiveness of the growing movie industry. It is a must-read for film practitioners, students and scholars, lovers of Nollywood and African films as well as people working in the development sector.