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The Study of Impact of Celebrity Endorsement on Rural Consumers: Indian Perspective Vaibhav Misra
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The Study of Impact of Celebrity Endorsement on Rural Consumers: Indian Perspective
Vaibhav Misra
ABOUT THE STUDY The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de febrero de 2013 |
| ISBN13 | 9783659342486 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 64 |
| Dimensiones | 150 × 4 × 226 mm · 104 g |
| Lengua | Inglés |
Ver todo de Vaibhav Misra ( Ej. Paperback Book )