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Customer Relationship Management (Crm) in Smes: Adoption Factors Ehsan Abedyan
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Customer Relationship Management (Crm) in Smes: Adoption Factors
Ehsan Abedyan
In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de febrero de 2013 |
| ISBN13 | 9783659343322 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 108 |
| Dimensiones | 150 × 7 × 226 mm · 179 g |
| Lengua | Alemán |
Ver todo de Ehsan Abedyan ( Ej. Paperback Book )