Aruna Panchumarthy

Trends and Opportunities in the Indian Life Insurance Industry: Insurance Policies and Market Value Aruna Panchumarthy

The trends and opportunities in the Indian life insurance industry are studied with the review of the organizational system of life insurance corporations of India. Thoroughly studied the product policies and pricing systems, analyzed the distribution systems and studied the opinions of the agents. This study examined the promotional programmes, internal marketing and elicit consumers? opinion. This study also identified the problems and suggested measures for the development of the life insurance corporation. Primary data and information were collected through two well-structured surveys by conducting personnel interviews from insurance consumers, insurance professionals, officials, agents and other persons who are connected with insurance business. Simple Statistical techniques were used in tabulation, analysis and interpretation of data.