Ali Alkhatib

Razvitie Predpriyatiy Na Osnove Marketingovoy Kontseptsii Upravleniya: Strategii Razvitiya Myasopererabatyvayushchikh Predpriyatiy Ali Alkhatib Russian edition

Sovremennoe myasopererabatyvayushchee predpriyatie predstavlyaet soboy otkrytuyu sotsial'no-ekonomicheskuyu sistemu. Ee sostoyanie i razvitie nakhodyatsya pod sil'nym vozdeystviem vneshney sredy, kotoroy prisushchi neopredelennost', dinamizm i nepredskazuemost', chto obuslovlivaet vyrabotku sootvetstvuyushchey perspektivnoy strategii razvitiya organizatsii. Poetomu problema prisposobleniya predpriyatiy k izmeneniyam vneshney sredy priobretaet osobuyu znachimost' i aktual'nost'. Stepen' adekvatnosti ekonomicheskogo povedeniya i upravlencheskikh resheniy predpriyatiya trebovaniyam rynka segodnya stanovitsya reshayushchim faktorom ego uspeshnogo dolgosrochnogo razvitiya. Aktual'nost' issledovaniya v svyazi s otsutstviem na myasopererabatyvayushchikh predpriyatiyakh kompleksnogo mekhanizma strategicheskogo upravleniya marketingom, chetkikh formulirovok tseley, prioritetov i kriteriev razvitiya marketinga, nedostatochnym primeneniem sovremennykh marketingovykh tekhnologiy. Rezul'taty issledovaniya zaklyuchaetsya v razrabotke i nauchnom obosnovanii teoretiko-metodicheskikh i prakticheskikh rekomendatsiy po formirovaniyu strategii razvitiya predpriyatiy, obespechivayushchikh sozdanie konkurentnykh preimushchestv predpriyatiy promyshlennosti.