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Pharmaceutical Marketing Strategies: Case Research on Hematinic Segment Krishna Raj
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Pharmaceutical Marketing Strategies: Case Research on Hematinic Segment
Krishna Raj
This book deals with marketing strategies adopted by leading pharmaceutical companies in Hematinic segment. It is a Doctoral thesis work, submitted in 2007 to Bharathidasan University, India. The author has associated with pharmaceutical industry for around 20 years as a marketing professional. This research was conducted to provide guidelines for social welfare participants to learn and understand commercial marketing strategies with reference to anaemia. Author has assisted as co-investigator in the funded project dealt with IFA (Iron Folic Acid) tablet distribution scheme of Integrated Child Development Scheme (ICDS).
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de mayo de 2013 |
| ISBN13 | 9783659362026 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 236 |
| Dimensiones | 14 × 150 × 220 mm · 369 g |
| Lengua | Alemán |