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Dimensions of Brand Equity (A Comparative Study of Coke and Pepsi) Zainab Wadood
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Dimensions of Brand Equity (A Comparative Study of Coke and Pepsi)
Zainab Wadood
Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations. The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de marzo de 2013 |
| ISBN13 | 9783659374647 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 52 |
| Dimensiones | 150 × 3 × 225 mm · 96 g |
| Lengua | Alemán |
Ver todo de Zainab Wadood ( Ej. Paperback Book )