Innovation Adoption - Maryam Faridi Khorshidi - Libros - LAP LAMBERT Academic Publishing - 9783659377525 - 29 de abril de 2013
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Innovation Adoption


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The content of this book is consisted of four main matters. First the necessity of innovation adoption is discussed, particularly in the new millennium both in developed and developing countries. Then the concept and some important models regarding innovation adoptions are shown. The researches regarding the subject also are reviewed. The innovation dissemination theory is scanned as s the third part of the book by the authors. Finally a case study which has been down as an academic dissertation in an Iranian company is reported.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 29 de abril de 2013
ISBN13 9783659377525
Editores LAP LAMBERT Academic Publishing
Páginas 120
Dimensiones 150 × 7 × 225 mm   ·   197 g
Lengua Alemán