Conceptual Evaluation of Attitudinal Models - B. R. Megharaj - Libros - LAP LAMBERT Academic Publishing - 9783659391408 - 10 de julio de 2013
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Conceptual Evaluation of Attitudinal Models

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This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test the hypotheses, which gave the findidings as attitudes of the consumers influence the puchasing and decision making of them. So the companies has to concentrate on the attitudes of the individuals.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 10 de julio de 2013
ISBN13 9783659391408
Editores LAP LAMBERT Academic Publishing
Páginas 300
Dimensiones 150 × 17 × 225 mm   ·   465 g
Lengua Alemán