Alexander Avilov

Management As Creativity a Trying Approach Alexander Avilov

Here we consider the key points and features of Business realization in a creative paradigm of management. By Management we mean Business realization. Sense of feasibility is the quintessence of managerial creation. Three hypostasis of a subject of management as creativity. Basic properties of the Business feasibility concept are described. Key role of this concept for ?management as creativity? concept is demonstrated. The process of Business creation is considered as realization of the ?impossible?. That is why this creative event is rare. Rarity and novelty of Business makes the process valuable. We draw the line between the results of Business management and the practical results of Business ? products and services. Uncertainty is regarded as something inevitable that must be overcome by management.