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Ewom and the 3w's: Who, Why and What Mustafa Ilkan
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Ewom and the 3w's: Who, Why and What
Mustafa Ilkan
Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de enero de 2014 |
| ISBN13 | 9783659504532 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 72 |
| Dimensiones | 150 × 4 × 225 mm · 125 g |
| Lengua | Alemán |
Ver todo de Mustafa Ilkan ( Ej. Paperback Book )