Ananthi Thangavel

Agricultural Market Analysis: for Hybrid Maize Seeds in Tamil Nadu, India Ananthi Thangavel

Agricultural Market Analysis is a specialized subject dealing with all aspects of Maize Hybrid seed Market in Tamil Nadu, India which accelerates the market potential of hybrid maize seeds in the study area, estimate market share of commercial hybrid maize seeds of various firms, study the dealers brand preference for hybrid maize seeds, analyze the promotional activities undertaken by different seed firms to promote sales of hybrid maize seeds, and the constraints faced by the dealers in sales of hybrid maize seeds. . The study highlights the existing scenario of maize seeds market in the study area. The outcome of the research would help to know the existing competitors, their market share and dealers preference towards the firm, promotional activities undertaken by different firms etc. This intern benefits the firm to take proper managerial decision in production and marketing of hybrid maize seeds and layout strategies to increase their market share.