A Study on Acceptability of Social Media and Branding in Pune Industry - Saikrishna Mudaliar - Libros - LAP LAMBERT Academic Publishing - 9783659520242 - 31 de enero de 2014
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A Study on Acceptability of Social Media and Branding in Pune Industry


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Worldwide marketers have accepted social media and branding as a marketing tool. Where as in India, mostly the traditional approach of marketing is used. To see how Pune market reacts to consider branding and social media marketing as their marketing tool, I did this research. I had targeted many IT and Non-IT companies in Pune and asked their decision makers whether they would include social media and branding to promote their products or services.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 31 de enero de 2014
ISBN13 9783659520242
Editores LAP LAMBERT Academic Publishing
Páginas 92
Dimensiones 150 × 6 × 226 mm   ·   155 g
Lengua Alemán