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The Cultural Influence on International Business Mostafa Elmarzouki
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The Cultural Influence on International Business
Mostafa Elmarzouki
Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has failed to perform successfully in certain markets, and you will grasp the fatal mistakes that leads to its failure. Ultimately, the reader of this book will understand the influence of culture on international business
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de febrero de 2014 |
| ISBN13 | 9783659522710 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 64 |
| Dimensiones | 150 × 4 × 226 mm · 113 g |
| Lengua | Alemán |
Ver todo de Mostafa Elmarzouki ( Ej. Paperback Book )