Abid Zafar

Media & Elections: General Election Campaign (2013) in Pakistan and the Role of Media Abid Zafar

This study examines the relationship of advertisements and news coverage of main stream political parties during the 10th general election campaign in Pakistan from March 15, 2013 to May 10, 2013. The study attempts to provide a comparative analysis of two national language newspapers Daily Jang and Daily Express that how both dailies cover the news stories and advertisements of different main stream political parties with number of news and advertisements frequency, space, placement and slant on front and back pages of both national newspapers. The main aim of this study is to examine that which political party got more space, placement, frequency and slant in both newspapers and is there any relationship of news stories and advertisements which were published during election campaign? The study involves the theoretical framework of agenda setting, Framing and Propaganda model by using content analysis research technique.