G. Banu Dayanç Kiyat

The Key of Reputation G. Banu Dayanç Kiyat

In Turkey corporate reputation quotient is not much analized. With this study; the perception of Turk?sh society on corporate reputation quotient is analized. The relation of brand loyalty of some firms in telecommunication sector is analized separately. The relation between these is clearly obtained and necessary information is formed for the future studies. In this study; I would like to thank my mother Tülay DAYANÇ who supported me a lot with her positive energy; my dear father Utku DAYANÇ even he was far away I know that he was with me when I needed; My dear brother Bar?? DAYANÇ, my lovely daughter Lara Mina KIYAT Who gave me her time doing the preparation of this study and also my loved husband Do?u KIYAT.