Dhara Rajendran

A Business Analysis of Turmeric Market in Tamil Nadu Dhara Rajendran

India is the largest producer, consumer and exporter of turmeric in the world. Indian turmeric is considered to be the best in the world market because of its high curcumin content. India accounts for about 80 per cent of world turmeric production and 60 per cent of world exports. Asian countries consume much of their turmeric production. The important turmeric growing States in India are, Andhra Pradesh, Tamil Nadu, Orissa, Maharastra, Assam, Kerala, Karnataka and West Bengal. Erode District in Tamil Nadu State is very important market centre for Turmeric. The book is analyzing the market integration and price forecasting of turmeric for giving market advisories to the clients of India Infoline Ltd. for taking trading decisions because prices show considerable volatility that could pose profit risk to different stakeholders. The book examines the extent of market integration between different regional, spot and future markets in India. Several time series models like Moving Average, Autoregressive Integrated Moving Average Models(ARIMA), Seasonal ARIMA, Double Exponential Smoothing, Smoothing Average, Winters Multiplicative model are employed for Price forecasting purpose.