Abdul Waseem Khatak

Information Technology and Advertising: Information Technology the Media Manager Abdul Waseem Khatak

As the current era seen, a rapid expansion is being added to the corporate communication with the passage of time. The revolution of information technology today has great impact on advertising message, its designing, widely dissemination and reaching to the exact target. The recent development of technological communication can never be denied. It comprises on both the rapid evolution of already existing technologies and the occurrence of new telecommunications and technologies, satellites, cable television, fiber optics, video cassettes, compacts disks, computerized image making and other computer and digital technology etc. It was not possible in the near past to present illusionary type of advertisements to the audience while today is possible attract the targeted audience towards the thing which is not existing. For instance, a housing society has not been developed yet and is like farms but by using computer effects the future map which might have been planned can be designed in advertisement either for print as well as for electronic media. By virtue of information technology one can share his/her imagination through advertising campaign.