Shift in Consumer Preferences Regarding Soft Drinks: Research Document Studying Consumer Preferences Shift from Carbonated to Non-carbonated Soft Drinks - Syeda Sani-e-zahra Bukhari - Libros - LAP LAMBERT Academic Publishing - 9783659665493 - 6 de enero de 2015
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Shift in Consumer Preferences Regarding Soft Drinks: Research Document Studying Consumer Preferences Shift from Carbonated to Non-carbonated Soft Drinks


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This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 6 de enero de 2015
ISBN13 9783659665493
Editores LAP LAMBERT Academic Publishing
Páginas 84
Dimensiones 5 × 150 × 220 mm   ·   143 g
Lengua Alemán