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Marketing Cases from Emerging Markets Softcover reprint of the original 1st ed. 2014 edition
Marketing Cases from Emerging Markets
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.
176 pages, 6 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de agosto de 2016 |
| ISBN13 | 9783662511237 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 167 |
| Dimensiones | 155 × 235 × 10 mm · 258 g |
| Lengua | Alemán |
| Editor | Kipnis, Eva |
| Editor | Mutum, Dilip |
| Editor | Roy, Sanjit Kumar |