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Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science Christine Falkenreck 2010 edition
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Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science
Christine Falkenreck
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
229 pages, 40 black & white illustrations, 3 colour illustrations, 109 black & white tables, biograp
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de diciembre de 2009 |
| ISBN13 | 9783790823561 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 229 |
| Dimensiones | 155 × 235 × 15 mm · 530 g |
| Lengua | Inglés |
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