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Innovation, Market Archetypes and Outcome: An Integrated Framework Soumodip Sarkar Softcover reprint of hardcover 1st ed. 2007 edition
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Innovation, Market Archetypes and Outcome: An Integrated Framework
Soumodip Sarkar
Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google.
202 pages, 15 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de octubre de 2010 |
| ISBN13 | 9783790825343 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 202 |
| Dimensiones | 155 × 235 × 11 mm · 308 g |
| Lengua | Inglés |
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