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Monetizing Mobile: Factors Influencing Development of Mobile Commerce ? Korea, China, Japan Mark M. Lennon
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Monetizing Mobile: Factors Influencing Development of Mobile Commerce ? Korea, China, Japan
Mark M. Lennon
Why are East Asian mobile telecommunication companies ahead of those in Europe and North America? What are the secrets to their successes and failures? We explore and explain the business models of the top sixmobile firms in East Asia in the context of Dominant Design, Technological Leapfrogging, and Technological Lockout. From numerous interviews with high ranking corporate, government, and academic officials,supplemented by extensive secondary sources in the form of academic articles, white papers, and annual reports, this book provides a detailed description of the dynamic and exciting world of mobile commerce.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de junio de 2010 |
| ISBN13 | 9783838339832 |
| Editores | LAP Lambert Academic Publishing |
| Páginas | 216 |
| Dimensiones | 225 × 12 × 150 mm · 340 g |
| Lengua | Alemán |