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The Impact: Cultural Differences and Levels of Acceptance Ahmed Hamadeh
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The Impact: Cultural Differences and Levels of Acceptance
Ahmed Hamadeh
This book aims to validate that ?the customers' level of acceptance and the way they think and react to new products and services has changed with time. Although there are several studies on customers' reactions toward new products and services, comparison studies between products or services in specific countries are very limited. Hence, this study presents valuable information about the United Arab Emirates, its market and its customers' behaviour which many readers may be unfamiliar with.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de julio de 2010 |
| ISBN13 | 9783838381305 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 104 |
| Dimensiones | 225 × 6 × 150 mm · 173 g |
| Lengua | Alemán |