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Managing Customer Profitability in a Saturated and Competitive Market: a Systematic Approach Wei-kuo Hong
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Managing Customer Profitability in a Saturated and Competitive Market: a Systematic Approach
Wei-kuo Hong
In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de febrero de 2011 |
| ISBN13 | 9783844307399 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 92 |
| Dimensiones | 225 × 6 × 150 mm · 155 g |
| Lengua | Alemán |
Ver todo de Wei-kuo Hong ( Ej. Paperback Book )