Kashir Asghar

Branding Pakistan: a Pakistani Students' Perspective Kashir Asghar

This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt?s Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator.