Engin Bodur

Social Media for Businesses: Examine of Key Success Factors Engin Bodur

To reach 50 million of users; for the radio; it took 38 years, for the TV; took 13 years, for the internet it is only 3 years. For the most popular social networking site Facebook it took 9 months to reach 100 million users. Those numbers show that the huge growth of the social media. No one can underestimate the power of social media any more. Social Media has an enormous growth in the past few years. Most of the internet users have profiles on the networking sites. We are living in a very dynamic world now. Any internet user can create content or write a review in a few seconds very easily. Protecting online reputation is very important. From corporate perspective, businesses are creating Fan Pages on social media sites to engage with their customers. Companies are generating different types of media; such as videos and presentations. Traditional media and traditional marketing is changing now. Communication is now in two-way, not in one-way anymore as in traditional media. This book is for businesses who wants to survive in Social Media World