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Customer Experience As a Strategic Differentiator: Research in the Retail Banking Industry Adri Drotskie
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Customer Experience As a Strategic Differentiator: Research in the Retail Banking Industry
Adri Drotskie
Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de mayo de 2011 |
| ISBN13 | 9783844396560 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 340 |
| Dimensiones | 150 × 19 × 226 mm · 524 g |
| Lengua | Alemán |
Ver todo de Adri Drotskie ( Ej. Paperback Book )