Gram Bima "Rural Insurance" - Arnab Bandyopadhyay - Libros - LAP LAMBERT Academic Publishing - 9783845419213 - 21 de julio de 2011
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Gram Bima "Rural Insurance"

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Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C. K. Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book "Fortune at the bottom of the Pyramid". This work is a primary research to support the fact that the rural markets can no longer be ignored.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 21 de julio de 2011
ISBN13 9783845419213
Editores LAP LAMBERT Academic Publishing
Páginas 60
Dimensiones 152 × 229 × 4 mm   ·   107 g
Lengua Alemán