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Marketing Strategies in the UK Classical Music Business: an Examination into Changes in the Classical Music Business Since 1989 Marius Carboni
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Marketing Strategies in the UK Classical Music Business: an Examination into Changes in the Classical Music Business Since 1989
Marius Carboni
An overview of how the classical music industry has changed the way it has operated since 1989 with a particular look at marketing and online trade. Details of specific marketing campaigns, examples of online campaigns and interviews with key people in the music industry are included. The author draws on his experience in the classical music sector, especially within the recording, marketing and broadcasting fields.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de octubre de 2011 |
| ISBN13 | 9783845475561 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 212 |
| Dimensiones | 150 × 12 × 226 mm · 334 g |
| Lengua | Alemán |