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Rebranding by Strategic Alliances: Case of Nokia & Microsoft Idreas Khandy
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Rebranding by Strategic Alliances: Case of Nokia & Microsoft
Idreas Khandy
Provides valuable insights about the challenges multinational companies face in a post-globalization business environment. The factors that could make them irrelevant to the market, how they mitigate that risk of becoming irrelevant to the market place. Thoroughly discusses the brand architecture and the factors that drive the rebranding process, the reasons companies need to rebrand and the various modes of rebranding with special focus on the Nokia-Microsoft strategic alliance.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de enero de 2014 |
| ISBN13 | 9783846589588 |
| Editores | LAP LAMBERT Academic Publishing |
| Páginas | 144 |
| Dimensiones | 150 × 9 × 225 mm · 233 g |
| Lengua | Alemán |