Rasak Olajide

Utilisation of Ee for Agric Information Dissemination in Nigeria: Media Practitioners' Perception of Utilisation of Ee for Agricultural Information Dissemination in Southwest Nigeria Rasak Olajide

The need to explore the potentials of EE format for agricultural information dissemination in various media necessitated this study. A set of questionnaire was use to elicit information from radio and television producers/presenters as well as music and theatre practitioners. Data were collected on overall perception of media practitioners on the practicability of the use of EE, constraints and prospects of the use of its use for agricultural information dissemination. Data were analysed using inferential statistics including chi-square, Duncan multiple range test and analysis of variance at p = 0.05. While overall perception of practitioners was favourable for EE utilization for agricultural information dissemination, with its potential for raising awareness and mass mobilization, funding, general neglect of agricultural sector and infrastructural factors were implicated as constraints to the use of the format.