Mariya Ilyushkina

Rossiyskaya I Britanskaya Reklama V Turizme: Lingvokognitivnye Priemy Vozdeystviya Mariya Ilyushkina Russian edition

Monografiya posvyashchena sopostavitel'nomu issledovaniyu osobennostey ispol'zovaniya pretsedentnykh fenomenov v rossiyskoy i britanskoy pechatnoy reklame uslug dlya turistov. V nastoyashchee vremya industriya turizma yavlyaetsya naibolee dinamichno razvivayushcheysya otrasl'yu mirovogo khozyaystva. Stol' stremitel'noe razvitie otrasli obespechivaetsya sovershenstvovaniem priemov i sredstv prodvizheniya turisticheskikh uslug. Eto nakhodit otrazhenie v marketingovykh tekhnologiyakh turisticheskogo biznesa, natselennykh na uvelichenie prodazh cherez vozdeystvie na tselevuyu auditoriyu. Odnim iz instrumentov effektivnykh marketingovykh kommunikatsiy yavlyaetsya reklama, kotoraya stimuliruet zhelaniya, ubezhdaet potrebitelya v neobkhodimosti priobreteniya togo ili inogo tovara/uslugi. Kniga orientirovana kak na lingvistov, rabotnikov reklamnykh agentstv i turisticheskikh firm, kopirayterov, tak i na shirokiy krug chitateley, interesuyushchikhsya rossiyskoy i britanskoy kul'turami.