Customers' Perceptions of Corporate Social Responsibility - Vimbanashe Musakanda - Libros - LAP LAMBERT Academic Publishing - 9783847374398 - 3 de enero de 2013
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Customers' Perceptions of Corporate Social Responsibility

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Enterprises have been putting different levels of emphasis towards Corporate Social Responsibility (CSR) activities. This action has been highly debated on as being outside the framework of the business logic. Nevertheless, a number of companies have continued investing in CSR. Has the customer been taking note of this? Has the customer responded to the benefit of companies that are socially responsible?

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 3 de enero de 2013
ISBN13 9783847374398
Editores LAP LAMBERT Academic Publishing
Páginas 56
Dimensiones 150 × 3 × 226 mm   ·   102 g
Lengua Alemán