Saba Mehmood

Effect of Magazine Editions on the Culture of Youth in Pakistan: Framing a Cultural Myth in the Areas of Rawalpindi and Islamabad Saba Mehmood

Are Magazine Editions creating identity crises among Youth? How much the Youth wishes to adopt the values presented in the content of the Magazines? How the Youth distinguishes between the existing social norms and those presented through magazine content? The main concern of this research is to find how the Print Media; particularly Magazine Editions are affecting the cultural values of youth in Pakistan. Whether the contents in Magazine Editions are influencing and changing the culture of Pakistani Youth or not. Youth are the building blocks of any society and thus they need to be more practical, rational and follow its own culture in order to retain their identity. Though the Youth wants to follow the footsteps of their parents but do they also want to follow the values presented through magazines; adopting new values which now have become part of Pakistani Culture?